1) Shoes are Personal
Shoes are extremely personal things. Style may be way more important to some runners than others, and you should also always choose the shoe that you like, not the one that is seen on billboards or has a huge meaningless price tag.
2) Type of Running
Before you go out and buy your shoes, make sure and assess the type of running you are going to be doing. You do not want to get a pair of racing flats if you are just running in the city. Think about how far you are going to run, what you are going to run on, and miles per week. The more you plan on running the more sturdy shoe you are going to want to buy.3) Go to your local running store
Your local running store is your best resource for information and fitting. Most running stores are very friendly places and are welcome to help newbies out, and some will even do feet and gait analysis to help pick the perfect shoe for YOU. If you don't want to buy them there, at least get a feel for what works for you and then go shopping online because shoes can be A LOT cheaper online.
Good luck in all your running in the new year!

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